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The tagline of Apple's 'Think Different' campaign expressed how, under Steve Jobs' leadership, Apple would construct a radically different future from its troubled days in the early 1990s. Apple's 'Think Different' slogan altered our perceptions of campaigns, advertisements, posters, and, of course, computers and technology.
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The Genesis of "Think Different". The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan "Think Different" was a direct response to IBM's slogan "Think" and was used in various media formats, including television and print advertisements. The campaign's development involved several.
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In 1997, Steve Jobs returned as CEO of Apple. The "Think Different" slogan was coined by Apple that same year. The slogan was created by Craig Tanimoto, an art director at the advertising agency.
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Twenty years ago today, Apple launched the iconic "Think Different" ad campaign, which still resonates today, 15 years after it ended. Steve Jobs introduced the slogan at Macworld just months after returning to Apple as interim CEO, telling the audience "you always had to be a little different to buy an Apple computer.".
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Steve Jobs submitted his resignation as CEO of Apple today. This is a fond tribute to him!
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Think different. " Think different " is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think". [2] [3] [4] It was used in a television.
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Apple. Think Different in outer space. On a bus shelter. Littman spends his time chasing the evolution of ideas, working to understand and foster the spread of innovation and ideas, so it seems.
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Apple 's remarkable rise, coupled with Steve Jobs ' recent death, has prompted quite a few people to reflect on the historical impact of the "Think Different" ad campaign and the "To the.
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My (http://jeremy.abbett.net) tribute to Steve Jobs (1955 - 2011). A remix of the never aired Steve Jobs narrated version of the iconic Think Different comme.
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About. "Think different." was an advertising slogan for Apple Inc. created by advertising agency TBWA\Chiat\Day in 1997. It was used as the company's slogan until 2002, when it was replaced.
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Rob Siltanen 23 min. Apple's remarkable rise, coupled with Steve Job's recent death, has prompted quite a few people to reflect on the historical impact of the "Think different" ad campaign and the " To the crazy ones " commercial that launched it. There have been a lot of different accounts of how the work was created, who.
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Apple 'think different' ads. The "think different" ad campaign served as a homecoming for Apple in a few ways. It was the first Apple ad produced by TBWA Chiat/Day in more than a decade.
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www.applewebmaster.comApple's Think Different advertising campaign. 1997-2002Full version.
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The True History of Apple's 'Think Different' Campaign. Rob Siltanen, an ad executive who worked at TBWA/Chiat/Day, the agency that created Apple's "Think Different" campaign, has decided to set.
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The Apple "Think Different" campaign is one of the most iconic and successful marketing campaigns in history. Launched in 1997, the campaign aimed to change the way people thought about Apple by.
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A society, an organization, or a group of people that allows no room for human mistakes, for fresh starts, or for diversity of values will tear itself apart. Look around. Apple's motto used to.
