LOVE Case Studies HAAGENDAZS Brand and Packaging Redesign The


How HäagenDazs is reimagining the brand for the Instagram generation

Supporting the Kiritappu Wetland National Trust. Since 2007, Häagen-Dazs Japan has been providing support for the Kiritappu Wetland National Trust in Hamanaka, Akkeshi, part of Hokkaido's Konsen district, a production area for the milk used as a key ingredient of ice cream. Kiritappu Wetland has also been registered in Ramsar Convention in.


HäagenDazs — The Thompson Design Group Brand Consulting and

The weirdest part of the Häagen-Dazs story came in 1980. That year, a New York dairy began selling a brand of ice cream called Frusen Glädjé. That name translates, almost, as "frozen delight.


Anyone remember the original HäagenDazs packaging?

Over the decades, Häagen-Dazs has become one of the most beloved ice cream brands in the world. But with the advent of low-calorie and plant-based varieties of ice cream, not to mention myriad new flavors and types of treats, the freezer aisle looks very different from 1960, when the brand first launched. And Häagen-Dazs needed to evolve.


Haagen Dazs The Halal Life

Häagen-Dazs Packaging Redesign. Häagen-Dazs was started with the vision of creating the world's most luxurious ice cream using only the finest ingredients. For more than half a century now, Häagen-Dazs has stayed true to that vision, but the brand's personality was stuck in a cold, old world aesthetic that was no longer relevant to.


LOVE Case Studies HAAGENDAZS Brand and Packaging Redesign The

Häagen-Dazs immediately saw sales increase by 66% after the packaging redesign launch. Over the first 12 months, the brand reported a 37% uplift in annual UK sales, resulting in a +1.7% jump in UK market share. In 2018, our retail redesign began its rollout across Europe and Latin America, with refurbished stores showing average sales growth.


HäagenDazs releases new ice cream flavour for Valentine's Day

Häagen-Dazs is aiming to make its packaging reusable or recyclable by 2025. Today, our Häagen-Dazs cartons in Canada are recyclable and the packaging of our ice cream bars is recyclable. And we're continually improving our tubs, while making sure we never compromise our high standards in freshness and safety.


HäagenDazs' Updated Packaging Now Features a Tapestry of Flavor

We designed an impactful line of limited-edition desserts with Häagen-Dazs that celebrate unique street-food treats. New pack architecture and bold typography are supported by vibrant background illustrations that were created by New York based artist Jade Purple Brown. Finalized packaging was the jumping off point for a comprehensive media.


Buy haagen dazs ice cream on stick peanut butter 240ml 3pk online at

Haagen-Dazs, the 56-year old ice cream icon, is taking on its biggest brand overhaul in its history by changing its packaging, introducing a brand-new logo, revamping its 800-plus global stores.


HäagenDazs Redesign Packaging Of The World

Nestlé's R&D group developed this latest reusable steel packaging for the Häagen-Dazs containers so that the design and material can keep the ice cream fresh and cold during transportation. The.


HäagenDazs crea helados con infusión de alcohol

The Häagen-Dazs brand tapped Chase Design Group to redesign their iconic packaging, express the evolved brand positioning, and infuse an artful playfulness across the line. According to Ryan Doro, senior designer, Chase Design Group, "Old luxury was all about a minimal, clean, and very organized look. Modern luxury can have a little more.


HäagenDazs Scoops Out Playful and Artful Brand Redesign Packaging

Consumers will be able to buy Häagen-Dazs Chocolate Salted Fudge, Coconut Caramel and Mocha Chocolate Cookie or traditional favorites Vanilla and Strawberry on Loop as part of a pilot project in New York in the first half of 2019. Speaking about the in-house design, a Nestlé spokesperson said this is ' all new packaging' made out of.


LOVE Case Studies HAAGENDAZS Brand and Packaging Redesign The

When not writing, she is planning her next trip or taking too many pictures of her cat. Dieline is a global package design community and showcase of package design inspiration. We cover industry news, sustainable packaging news, design trends, and host our own packaging conferences, package design events, and Dieline packaging design awards.


LOVE Case Studies HAAGENDAZS Brand and Packaging Redesign The

Nestle's Haagen-Dazs brand today announced a new service in partnership with global recycling organization TerraCycle, that will provide a first-of-its-kind home delivery service to consumers called Loop. Loop will enable consumers to responsibly enjoy Haagen-Dazs and other household favorite foods and personal care products in customized, durable packaging that are collected, cleaned.


HäagenDazs advertising print I Nicolas Baral

Today, all Häagen-Dazs ice cream bar cartons are recyclable, and the brand is working towards ensuring that 100% of its packaging is reusable or recyclable by 2025. With the launch of Loop, Häagen-Dazs is debuting its latest sustainable packaging solution with its new reusable double-walled steel packaging, which keeps the ice cream at an.


HäagenDazs' Top UK Marketer On Why It's Switching Sexy And Suggestive

The £44m luxury ice cream brand Häagen-Dazs, is getting ready to introduce a revamped packaging look across its entire portfolio to boost in-store product appeal and increase sales, with a more contemporary, premium and shopper-friendly design. The new packaging will make it easier for shoppers to instantly recognise different flavours by.


Pin on ICE CREAM PACKAGING

The brand founded in the Bronx in 1960 that retails for about $6 a pint? Well, yes. Earlier this week, Häagen-Dazs debuted its first packaging overhaul in years, part of a rebranding effort that.

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