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RICHFIELD, Minn., Aug. 28 -- John Holahan, who invented Lucky Charms cereal, died following an auto accident that also killed his wife. He was 83. Holahan and his wife, Rosalind, 84, died as they.


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How do you invent a new cereal? In the case of Lucky Charms, it was a matter of putting two existing products together and recognizing that the combination was something unique - and tasty. Maybe even magically delicious. As the story goes, in 1963 John Holahan was part of a team experimenting with new cereal ideas at General Mills.


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Oddly enough, the history of Lucky Charms is inexorably linked with that of the Circus Peanut, that most derided of candies. According to the Capital Times, legend has it that Lucky Charms came to be thanks to General Mills executive John Holahan, who was working on developing a new cereal that children would want so much they would beg their parents to buy it.


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In 1964, John Holahan, a product developer, officially invented Lucky Charms. A marketing firm hired by General Mills and Company advised basing the promotion of the new cereal on charm bracelets. As a result, Lucky Charms charms were created. Lucky Charms was eventually the first cereal to use marshmallows in its formula.


Lucky Charms were Invented by John Holahan, a General Mills Employee

Called "marbits," the marshmallow bits added to Lucky Charms were an idea from John Holahan. He invented the cereal when he added cut-up pieces of the famously unpopular circus peanuts candy to a.


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According to legend, Lucky Charms came about when General Mills executive John Holahan was working on developing a new cereal that children would go crazy over, and thus drive their parents crazy to buy it for them. He came up with a weird, but brilliant idea, to add cut-up circus peanut marshmallows to a bowl of Cheerios.


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Since their release, Lucky Charms™ have evolved considerably, and their history can be traced in registered trademarks and patents. Both the phrase "they're magically delicious" (TM Reg.


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Lucky Charms cereal was created by a product developer named John Holahan. He created a prototype by combining Cheerios with chopped-up pieces of Circus Peanuts. When Lucky Charms debuted in 1964, the oat cereal pieces were shaped like bells, fish, arrowheads, clovers, and the letter "x." The original marshmallow bits,


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On March 5th, 2018 we learned about The origin and appeal of Lucky Charms' crunchy marshmallows. Guest Author: Thing Feed. In 1963, General Mills Vice President John Holahan was tasked with turning one of the company's current cereals into something kids would find a bit more "magically delicious."


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Breakfast Foods, Food, Food, Snack Foods / Cheerios, General Mills, John Holahan, Lucky Charms, Wheaties / December 30, 2022 / By Fantastic Facts Lucky Charms is a breakfast cereal brand manufactured by General Mills since 1964. The cereal comprises multicolored marshmallows and shaped crushed oat bits that each resemble one of several objects.


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How circus peanuts led to Lucky Charms. The cereal debuted in 1964 to much fanfare. It was one of the most expensive ad campaigns of the era, featuring animated TV commercials and full-color ads in Sunday comics and comic books. As product developer John Holahan was brainstorming the new breakfast cereal, he used Cheerios as the base to form.


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In 1963, John Holahan, a former General Mills Vice President, developed the cereal by adding cut-up Circus Peanuts in with Cheerios. The crunch of the oats combined with the sweetness of the marshmallows was an instant hit with consumers and Lucky Charms had the distinction of being the first cereal to include marshmallow pieces.


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The first Lucky Charms box in 1964. Lucky Charms cereal debuted in 1964 with bells, fish, arrowheads, clovers, and x-shaped oat pieces alongside marshmallows shaped like green clovers, pink hearts, orange stars, and yellow moons. The cereal was created by product developer John Holahan. He developed the original prototype by experimenting with.


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According to the General Mills blog, Lucky Charms were created in 1963 by General Mills employee John Holahan after he chopped of pieces of Circus Peanuts into a bowl of Cheerios and fell in love.


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As the General Mills blog describes, product developer John Holahan happened to love Circus Peanuts. He even put chunks of the stuff in his Cheerios when formulating the prototype for Lucky Charms. The leprechaun-themed breakfast cereal made a grand entrance in 1964, announcing its arrival in animated ads, comic books, and Sunday comics.


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History. Lucky Charms was created in 1964 by product developer John Holahan. General Mills management challenged a team of product developers to use the available manufacturing capacity from either of General Mills' two principal cereal products—Wheaties or Cheerios—and do something unique. Holahan came up with the idea after a visit to the grocery store in which he decided to mix Cheerios.